Digital Marketing Manager (CDI)

Passionate about Tech, AI and Climate action? Join Kayrros as a DIGITAL MARKETING MANAGER M/F (CDI)

Kayrros is a global climate technology company and the world leader in environmental intelligence.

Founded in 2016, it uses artificial intelligence and machine learning to analyze massive amounts of satellite imagery and other inputs at scale and generate standardized, near-realtime data on greenhouse gas emissions and energy supply chains used for trading, environmental compliance and reporting purposes, as well as bespoke data on emissions, climate risks, land-use change and other metrics used by public and private-sector actors such as asset managers, regulators, industrial and consumer-product companies, insurers and others in various proprietary applications. Kayrros technologies provide a powerful set of high-impact tools to reduce our climate footprint, manage climate risks, harden our resilience to extreme weather events, and accelerate the transition to a lower-carbon economy.

Kayrros’s accomplishments have earned it wide recognition. We have been named one of TIME's 100 Most Influential Companies, been featured on Fortune’s ‘Change the World’ list in both 2023 and 2024, named Top Five Company of the Year in Fast Company’s ‘World Changing Ideas’ 2024 awards, and won the Financial Times Tech Champion award.

We have offices in Paris, Houston, New York, London, Bangalore, and Singapore. Now, we’re looking to grow our outstanding team by hiring gifted individuals who want to disrupt global climate governance and shape the future of finance and the environment.

Join us to make a difference!

For more information, visit www.kayrros.com.

ROLE OVERVIEW
As a Marketing Manager, you will be responsible for designing and executing our growth marketing strategy across paid, organic, and owned media. You will manage a growth marketing agency and collaborate closely with internal teams to drive Kayrros’ market presence, generate leads, and optimize the entire marketing funnel. This role requires a strategic thinker with a strong track record in growth marketing, SEO, conversion rate optimization (CRO), and CRM tools.

Key Responsibilities:

1. Growth Marketing Strategy & Execution

• Develop, execute, and measure the success of Kayrros’ growth marketing strategy across paid, organic, and owned media channels.

• Manage external growth marketing agencies, overseeing projects related to paid media, SEO, and CRO to ensure effective campaign performance.

• Collaborate with Product, Sales, and Business Development teams to align marketing efforts with company goals and improve conversion rates.

2. SEO & CRO Expertise

• Lead SEO projects, implementing strategies to enhance website visibility, improve rankings, and drive organic traffic growth.

• Execute CRO projects across various channels, including paid campaigns, email marketing, SEO, and the company website, optimizing for higher conversion rates and improving the user journey.

3. Marketing Campaigns

• Develop and execute lead generation strategies that leverage paid, earned, and owned media to generate Sales Qualified Leads (SQLs) and nurture prospects.

• Continuously monitor, optimize, and report on the performance of the marketing funnel.

4. Cross-functional Collaboration

• Work closely with Sales and Business Development teams to gain insights into customer needs and improve the sales lifecycle through targeted marketing initiatives.

• Partner with Product Managers to gain a deep understanding of Kayrros’ products and their target audiences, ensuring marketing efforts are aligned with product positioning.

• Collaborate with designer and Product Managers to develop compelling content, including social media posts, whitepapers, blog posts, and other marketing collateral.

5. Tools

• Manage and optimize CRM platforms such as HubSpot or Zendesk to enhance customer engagement and drive retention.

• Leverage automation tools like Zapier or Make to streamline marketing workflows and improve campaign efficiency.

• Strong experience in WordPress for website management, ensuring smooth integration with marketing tools and maintaining website performance.

• Utilize email marketing tools such as Mailchimp and HubSpot to design, execute, and analyze email campaigns that nurture leads and drive conversions

6. Reporting

• Report to the CMO and other C-level executives, providing insights on the performance of marketing strategies and their contribution to the company’s growth.

• Oversee the marketing budget, including tracking costs, forecasting expenditures, and reporting on spend vs. performance to the Finance team.

• Analyze campaign performance data to continually refine marketing tactics and improve ROI.

PREFERRED EXPERIENCES

• Previous experience in a similar marketing role within the climate or tech sectors is a plus.

• Strong understanding of B2B marketing and demand generation techniques.

Why Join Us?

We are a young, fast-growing tech company and are extremely passionate about what we do.

We are located in the WeWork building on Rue la Fayette, 75009 (free drinks, events and a vibrant atmosphere

You will work with an international team and practice your English (or Chinese, German, Spanish, Portuguese...) on a day-to-day basis

At Kayrros, we are committed to fostering an inclusive and diverse workplace. We believe in equal opportunities for all applicants, regardless of gender. We actively promote gender equality in all aspects of our recruitment process and encourage applications from individuals of all genders. If you don't meet all the listed skills or qualifications, we still encourage you to apply.